Central Texas Wildlife Legacy is committed to protecting your personal information. This Privacy Policy outlines how we collect, use, and safeguard your data when you visit our website, purchase merchandise or event tickets, and communicate with us via SMS, email, or other channels.

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INFORMATION COLLECTION

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We collect personal information that you voluntarily provide, including:

• CONTACT DETAILS: Such as your name, phone number, email address, mailing address, and billing address.

• PURCHASE INFORMATION: When you buy merchandise or event tickets through our website, we collect billing address, shipping address (for merchandise orders), and payment card information (processed securely by our payment processor, Authorize.Net).

• ORDER HISTORY: Records of your merchandise purchases and event ticket orders, retained for accounting purposes as required by law.

• ACCOUNT INFORMATION: If you create an account on our website, we collect your username, password (encrypted), and saved preferences.

• PREFERENCES: Information regarding your interests in wildlife conservation, outdoor activities, event notifications, and product updates.

• INQUIRY INFORMATION: Details relevant to your questions or requests about our services, events, or products.

• WEBSITE USAGE DATA: When you visit our website, we automatically collect IP address, browser type and version, device information, pages viewed and navigation patterns, time spent on pages, shopping cart contents, and referring website/source.

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USE OF INFORMATION

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The information we collect is used solely for the following purposes:

• PURCHASE FULFILLMENT: Processing merchandise orders, shipping products to you, and delivering event tickets and venue information.

• UPDATES AND NOTIFICATIONS: Informing you about upcoming events, new products, promotions, conservation initiatives, and program updates.

• ORDER COMMUNICATION: Sending order confirmations, shipping tracking information, event details and venue information, and customer service responses.

• SERVICE ASSISTANCE: Providing relevant updates or notifications related to our services.

• INQUIRY RESPONSES: Addressing any questions or concerns regarding Central Texas Wildlife Legacy.

• WEBSITE IMPROVEMENT: Analyzing website usage and shopping behavior to enhance your browsing and purchasing experience.

• FRAUD PREVENTION: Detecting suspicious transactions and protecting against unauthorized access or payment fraud.

• LEGAL COMPLIANCE: Meeting legal and regulatory requirements.

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SMS COMMUNICATIONS

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We respect your privacy and will use your contact information exclusively for communications related to Central Texas Wildlife Legacy.

• OPT-IN CONSENT: By providing your mobile number, you consent to receive SMS messages related to our services.

• OPT-OUT: You may opt out of SMS communications at any time by replying STOP to any message.

• MESSAGE FREQUENCY: You will receive messages based on your interactions and expressed interests.

• MESSAGE AND DATA RATES: Standard message and data rates may apply, depending on your mobile carrier plan.

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EMAIL COMMUNICATIONS

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• TRANSACTIONAL EMAILS: You will receive order confirmations, shipping notifications, event details and venue information, and customer service responses via email. These emails are necessary for order fulfillment and cannot be opted out of.

• MARKETING EMAILS: We may send promotional emails about new products, upcoming events, conservation updates, and special offers. You can opt out of marketing emails at any time.

• OPT-OUT: Click the ‘unsubscribe’ link in any marketing email, or contact us at Ashley@centraltexaswildlifelegacy.org to be removed from marketing communications.

• FREQUENCY: Marketing emails are sent approximately 1-4 times per month.

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PAYMENT CARD SECURITY

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• SECURE PROCESSING: All payment card transactions are processed through Authorize.Net, a Level 1 PCI DSS compliant payment gateway.

• WHAT WE DO NOT STORE: We do not store your complete credit card number, CVV/security code, or full card expiration date on our servers. Authorize.Net handles all sensitive payment data.

• SSL ENCRYPTION: Our website uses 256-bit SSL (Secure Socket Layer) encryption to protect data transmission during checkout and on all pages where you enter personal information.

• TOKENIZATION: If you choose to save payment methods for future purchases, we store encrypted tokens only (not actual card numbers).

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COOKIES & WEBSITE TRACKING

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We use cookies and similar tracking technologies to enhance your website experience:

• ESSENTIAL COOKIES: Required for shopping cart functionality, checkout process, and account login.

• PREFERENCE COOKIES: Remember your settings and preferences for future visits.

• ANALYTICS COOKIES: Help us understand how visitors use our website so we can improve it (e.g., Google Analytics).

• YOUR CONTROL: You can disable cookies in your browser settings, though this may limit website functionality, particularly shopping cart and checkout capabilities.

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DATA SHARING

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We do not share your personal information with third parties, except under the following circumstances:

• LEGAL COMPLIANCE: To comply with legal obligations, such as subpoenas or regulations.

• SERVICE PROVIDERS: With trusted providers who assist us in managing communications, processing orders, and operating our website including Authorize.Net (payment processing), USPS/UPS/FedEx (shipping), email service providers, website hosting providers, and analytics providers. These providers are bound by strict confidentiality agreements.

• EVENT COORDINATION: For events, we may share guest names with venue staff for seating arrangements, check-in purposes, and catering.

Your personal information, including your mobile number, will never be sold or disclosed to third parties for unrelated purposes.

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DATA RETENTION

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• TRANSACTION RECORDS: Retained for 7 years to comply with accounting and legal requirements.

• CONTACT INFORMATION: Retained until you request removal or opt-out, or longer if required for legal or accounting purposes.

• PAYMENT DATA: Not stored by us; handled securely by Authorize.Net.

• SHIPPING ADDRESSES: Retained in order history indefinitely unless you request deletion.

• MARKETING LISTS: Retained until you unsubscribe or request removal.

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DATA SECURITY

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We employ technical and organizational measures to safeguard your personal information from unauthorized access, disclosure, alteration, or destruction.

Our security measures include: SSL encryption for all data transmission, secure hosting with regular backups, firewall protection, PCI-compliant payment processing through Authorize.Net, regular security audits, limited employee access to customer data, and password protection and encryption.

While we use industry-standard security practices, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security but are committed to protecting your information to the best of our ability.

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YOUR RIGHTS

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As a customer or prospective customer, you have the following rights:

• ACCESS: You may request access to the personal information we hold about you.

• CORRECTION: You may request corrections to inaccurate or outdated information.

• DELETION: You may request the deletion of personal information no longer necessary for business purposes, subject to legal or regulatory requirements.

• COMMUNICATION PREFERENCES: You may opt out of SMS communications at any time by replying STOP, or opt out of marketing emails by clicking ‘unsubscribe’ in any email.

• DATA PORTABILITY: You may request a copy of your personal information in a portable format.

• ACCOUNT DELETION: If you created an account, you may request full account deletion by contacting us.

CALIFORNIA RESIDENTS (CCPA RIGHTS): If you are a California resident, you have additional rights including right to know what personal information we collect and how it’s used, right to delete personal information (with certain exceptions), right to opt-out of sale of personal information (we do not sell information), and right to non-discrimination for exercising your rights.

To exercise any of these rights, contact us at Ashley@centraltexaswildlifelegacy.org. We will verify your identity and respond within 45 days.

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CHILDREN’S PRIVACY

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Our website and events are intended for adults 18 years and older. Most events require attendees to be 21 years or older. We do not knowingly collect personal information from children under 13. If we discover we have collected information from a child under 13, we will delete it immediately.

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THIRD-PARTY LINKS

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Our website may contain links to third-party websites, including social media platforms, partner organizations, and sponsor websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

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CHANGES TO THIS PRIVACY POLICY

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We may update this Privacy Policy periodically to reflect new products or services, changes in our data practices, legal or regulatory requirements, or technology improvements. Changes will be posted on this page with an updated “Last Updated” date. For significant changes, we will notify you via email.

Continued use of our website and services after changes are posted constitutes your acceptance of the updated Privacy Policy.

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CONSENT

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By using our website, making purchases, providing your contact information, and opting in to communications, you consent to:

• Collection and use of information as described in this Privacy Policy

• Use of cookies and tracking technologies

• Processing of your information by third-party service providers

• Communication via email, SMS, and phone for order updates and marketing (where you’ve opted in)

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CONTACT US

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If you have any questions or concerns about this Privacy Policy or how your information is handled, please contact us at:

Central Texas Wildlife Legacy

111 W. Anderson Ln. Bldg. E 340C

Austin, TX 78752

Phone: 512-436-1208

Email: Ashley@centraltexaswildlifelegacy.org

Privacy-Specific Inquiries: Email “Privacy Request” to Ashley@centraltexaswildlifelegacy.org